Fowles, Jib. "Advertising's Fifteen Basic Appeals." Jfowles.html. N.p., 1998. Web. 18 Nov. 2012. <http://www.cyberpat.com/shirlsite/education/essay2/jfowles.html>.
This article by Jib Fowles will be useful for my research paper because it has a detailed list of the top 15 appeals used in advertising. Jib wrote about how the marketers appeal to peoples "subrational impulses and desires" which I can use to support my claim. This article would target people interested in knowing what advertisers do to attract consumers. It does a good job explaining the different types of appeals used in advertising and explains that too many appeals might harm the effect of advertising. This article will be good to use in my paper to cover general information about advertising.
Salam, Reihan. "The Death of Macho." Rereading America. 8th ed.
Boston: Bedford/St. Martin's, 2010. 629-36. Print.
This article by Reihan Salam was about how male macho behavior is destroying societies financially because of risky behavior men take. I will use this article to suggest that women do have value in high, powerful positions because they can be level headed and make good decisions. I can say if women stop advertising their bodies they can be beneficial to society and have a more respectful role. This article does a good job on using real life situations of how men have destroyed societies and how women have saved them. This article is targeted towards men and women who are curious about how macho behavior influences the success of societies. This essay will help me show how valuable women can be in society if they stop their sexual behavior.
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