proposal for paper 2

Title: The Weaker Half

Author: Jacob Imsland

Date: 11/11/12

Topic: How the way society treats women differently than the way society treats men. The expectations that men and women have to live up to to fit into the norms of American society. 

Analysis of argument

Exigence: The unequal treatment women receive in the job force, the political world, and the sports world.

Intended audience: Powerful men in American Society that have the ability to change male dominated industries.

Purpose: To educate the public of our male dominated culture and to make people change the views that women aren’t just objects but valuable assets to our culture.

Claims:  Women are powerless until men accept them as equal parts of society. If women change their behaviors away from promoting their sexuality, men can focus on the talents women have to offer instead of their sex appeal.

What men think of women; men view “sex as more important than anything else” (578). This shows that all men really think of when they are around their girlfriend or wife is sex. How will their views towards women change enough to allow women to fully participate in political decisions and other big decisions? Salam states that men need to embrace women as equal parts of society and that “a new model of manhood may be emerging” to begin the transitioning process (633). Women have showed that they can do a job just as good or even better than their male counterpart. More women are graduating with a college degree than men are now a days. Pretty soon we will see a switch from male domination to equal power between men and women. Women have already demonstrated that they are capable of achieving mass approval which was evident from a  society like Iceland (630). 

If we look at advertisements and look at the way the advertisers are persuading their product to an audience, we can see that much of the advertising is advertised through sex appeal. Marketers do this because they know sex sells. Why does sex appeal entice both men and women to buy the certain products that are advertised? This is a question I will begin to explore in my paper number two. I will be using advertisements to show just how common it is to see sex advertised. I will be using different essays in the book, Rereading America, and other sources to argue the truth behind adverting. I will also look at how the male dominated culture of America has caused the many problems our world has today. With these two ideas combined in my essay, there will be a well rounded message that my readers will take away.